
{"id":2712,"date":"2018-09-26T09:00:03","date_gmt":"2018-09-26T07:00:03","guid":{"rendered":"https:\/\/yun-berlin.com\/journal\/?p=2712"},"modified":"2018-09-30T15:47:38","modified_gmt":"2018-09-30T13:47:38","slug":"behind-the-scenes-with-yun-x-hien-le","status":"publish","type":"post","link":"https:\/\/yun-berlin.com\/journal\/behind-the-scenes-with-yun-x-hien-le\/","title":{"rendered":"BEHIND THE SCENES WITH YUN X HIEN LE"},"content":{"rendered":"<h5>An insight into YUN&#8217;s unique collaboration\u00a0<\/h5>\n<p>&nbsp;<\/p>\n<p>For the launch of their newest campaign, we teamed up with designer, Hien Le, to create a very special fall\/winter collection- the HANA collection.<\/p>\n<p>The Korean expression \ud558\ub098 &#8211; (HANA) translates to \u2018one\u2019 and means \u2018getting all opinions in one hand\u2019; YUN have spent more than a year perfecting the aesthetics of the glasses and were determined not to miss a single detail- not one. In short, the collection focuses on simplicity; on light, functional, safe but premium design. We wanted to keep things classic and that\u2019s exactly what we\u2019ve done.<\/p>\n<p>After recognising many similarities between the style and overall design of Hien Le\u2019s work, we decided to approach him for a collaboration. Though we appreciated his minimalistic style, it was Hien\u2019s idea of thinking we really loved; his email signature writes, \u201cplease consider the environment before printing this email.\u201d Like Hien, YUN believes in striving to be a conscious and considerate brand, so we though it was the perfect match!<\/p>\n<p>Hien was equally pleased to work alongside YUN and described the concept behind the newest collaboration as a \u201cconnection of the two brands synergies.\u201d The campaign keeps its YUN aesthetics but combines a Hien Le twist, which resulted in a beautiful shoot and overall campaign\u2026if we do say so ourselves.<\/p>\n<p>The new collection drops on the 4th October 2018- don\u2019t miss it!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Clothes by Hien-Le <a href=\"https:\/\/www.instagram.com\/studiohienle\/?hl=en\" target=\"_blank\" rel=\"noopener\">@studiohienle<\/a><br \/>\nArt director: Oliver Tippl <a href=\"https:\/\/www.instagram.com\/olivertippl\/?hl=en\" target=\"_blank\" rel=\"noopener\">@olivertippl<\/a><br \/>\nPhotographer: Christopher Schaller <a href=\"https:\/\/www.instagram.com\/christophschaller\/?hl=en\" target=\"_blank\" rel=\"noopener\">@christophschaller<\/a><br \/>\nStylist: Paul Maximilian <a href=\"https:\/\/www.instagram.com\/paulmaximilian\/?hl=en\" target=\"_blank\" rel=\"noopener\">@paulmaximilian<\/a><br \/>\nHair &amp; Makeup: Anna <a href=\"https:\/\/www.instagram.com\/anna_neugebauer\/\" target=\"_blank\" rel=\"noopener\">@Anna_neugebauer<\/a><br \/>\nModels: Danielle <a href=\"https:\/\/www.instagram.com\/daniellelittleford\/?hl=en\" target=\"_blank\" rel=\"noopener\">@daniellelittleford<\/a>, Daanisj Mahabier <a href=\"https:\/\/www.instagram.com\/daanisjm\/?hl=en\" target=\"_blank\" rel=\"noopener\">@daanisjm<\/a><br \/>\nYUN photographers assistants: Dongryoung <a href=\"https:\/\/www.instagram.com\/handr__\/\" target=\"_blank\" rel=\"noopener\">@handr_<\/a>, Eunchong <a href=\"https:\/\/www.instagram.com\/choee__\/\" target=\"_blank\" rel=\"noopener\">@choee__<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An insight into YUN&#8217;s unique collaboration\u00a0 &nbsp; For the launch of their newest campaign, we teamed up with designer, Hien Le, to create a very special fall\/winter collection- the HANA collection. The Korean expression \ud558\ub098 &#8211; (HANA) translates to \u2018one\u2019 and means \u2018getting all opinions in one hand\u2019; YUN have spent more than a year [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[32,12],"_links":{"self":[{"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/posts\/2712"}],"collection":[{"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/comments?post=2712"}],"version-history":[{"count":10,"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/posts\/2712\/revisions"}],"predecessor-version":[{"id":2800,"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/posts\/2712\/revisions\/2800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/media\/2781"}],"wp:attachment":[{"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/media?parent=2712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/categories?post=2712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yun-berlin.com\/journal\/wp-json\/wp\/v2\/tags?post=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}