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Philosophy

Philosophy

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Less is more

Korean’s are taught by their ancestors that minimalism emerged from the void; a place of infinite possibility and imagination.

Our brand ethos and products are informed by minimalism, meaning our glasses are timeless, simple and of high quality. Our products have a lasting look, designed not to be replaced, adhering to the more sustainable, ‘slow fashion’ movement.

Balance

Korean minimalism doesn’t simply focus on a less material lifestyle, but on keeping an integral balance.

This philosophy is reflected in our brand identity and practises; the balance between generations, technology and creativity, fashion and function, speed and slowness.

Honesty

YUN works closely with the lens factory in Incheon, Korea, to produce the glasses which can be cut and custom in store;

a simple, integrated production line means a level of authenticity, honesty and quality is maintained. Plus, no margin costs for distributors means we can offer a really fair price for customers.

Image

Less is more

Korean’s are taught by their ancestors that minimalism emerged from the void; a place of infinite possibility and imagination.

Our brand ethos and products are informed by minimalism, meaning our glasses are timeless, simple and of high quality. Our products have a lasting look, designed not to be replaced, adhering to the more sustainable, ‘slow fashion’ movement.

Balance

Korean minimalism doesn’t simply focus on a less material lifestyle, but on keeping an integral balance.

This philosophy is reflected in our brand identity and practises; the balance between generations, technology and creativity, fashion and function, speed and slowness.

Honesty

YUN works closely with the lens factory in Incheon, Korea, to produce the glasses which can be cut and custom in store; a simple, integrated production line means a level of authenticity, honesty and quality is maintained. Plus, no margin costs for distributors means we can offer a really fair price for customers.

Widen your vision

Our main pursuit is to make sure the glasses you wear everyday are as comfortable as possible, but we want to widen your vision in more ways than one. To do this, we host regular workshops, events and talks in store, as well as producing unique lifestyle and culture content on our YUN Journal.

Widen your vision

Our main pursuit is to make sure the glasses you wear everyday are as comfortable as possible, but we want to widen your vision in more ways than one.

To do this, we host regular workshops, events and talks in store, as well as producing unique lifestyle and culture content on our YUN Journal.

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